Category: Playbook
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The Rule of 40: Why It Still Matters
BCG reaffirms a classic benchmark: Rule of 40 = revenue growth rate + EBITDA margin. A SaaS business that combines growth + profitability in sum ≥ 40% is seen as financially healthy. But the headlines only tell part of the story. BCG’s benchmarking of 107 private SaaS firms reveals what actually drives high-performing companies —…